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Hey there,
I’m Bryan Kofsky

I build systems that help teams align clearly and grow smarter.

I also make fun story-driven video essays that turn movies and pop culture into practical lessons about alignment, incentives, and building systems that actually work.

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Trusted Experience

14
Years Driving Growth

50+

Businesses Helped

69%

Video Email Open Rate

About Me

One day I was leading my high school hockey team in penalty minutes in suburban Philadelphia. Now, I drive performance-driven marketing initiatives in sunny South Florida. I manage our sales engine at MDT Marketing, driving business expansion through predictable and scalable sales systems.

My career is driven by an unquenchable curiosity and a thirst for leveraging technology to enhance the buyer’s journey. Every morning, I fuel this passion with coffee, grinding fresh beans to make pour-overs for my wife and me. (Curious how I ended up with this setup? Read my Coffee Conundrum here.)

Relationships mean the world to me. For this reason, I place an incredible value on honesty and integrity. In marketing, sometimes that means drawing lines in the sand. Here’s my take on marketing ethics.

Outside of work, I enjoy fantasy reading (currently immersed in Brandon Sanderson’s Cosmere), tinkering with home automation, and experimenting with generative AI.

Explore my website to learn more about my work, insights, and interests. If you’d like to chat about marketing, tech, or potential collaborations, feel free to reach out. I love engaging in genuine conversations and learning from others.

Learn More About Bryan
Bryan Kofsky Podcasting

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    Bryan

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    If you’re new to my videos, here’s a great place to start:

    My Serious Marketing Takes That Don’t Take Themselves Too Seriously

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      Featured On

      MDT Marketing

      Master Higher Ed SEO to Drive Visibility, Engagement, & Authority

      I sat on a panel with marketing pros from higher ed institutions to discuss goal setting, AI-driven SEO strategies, and how to align SEO efforts with student intent. Panelists: I was joined by some of the best minds in higher-ed marketing, including Charlie Parker (AIM, Tidewater Tech, Centura), Rustam Irani (RGI Marketing & Consulting), Lynda King (Western Technical College), and moderator Samantha Cornmesser (MDT Marketing). ▶️ Watch Episode

      Choosing the Right SEO Agency for Your Institution

      Picking the wrong SEO agency can be costly. In this episode, I break down the must-have qualifications for an SEO partner in the education space—focusing on transparency, compliance, and long-term impact beyond rankings. ▶️ Watch Episode
      Beauty Schools Marketing Group with Jenn Lyles

      Rate My Marketing

      I joined Jenn Lyles to break down real-world marketing campaigns for beauty schools. We reviewed TikTok strategies, landing page design, and lead generation tactics, emphasizing what works (and what doesn’t) in today’s digital marketing. ▶️ Watch Episode
      Chat with Charlie and Friends

      Sales and Marketing: Are You Working Together?

      Sales and marketing aren’t separate silos—they should work together. I joined Charlie and other industry experts to talk about aligning these teams for better business results. ▶️ Watch Episode

      The Power of Podcasting in Marketing

      We dive into why podcasts are a powerful marketing tool—both for brand awareness and audience engagement. We also break down what makes a podcast stand out, from authenticity to format. ▶️ Watch Episode

      Building Trust With Clients in Marketing

      In this episode, we covered why transparency and goal setting are crucial for building long-term client relationships. From avoiding “shiny object” distractions to measuring success properly, we break down how to create real trust in marketing. ▶️ Watch Episode

      Want to chat or collaborate?
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      Have questions or want to chat about all things marketing, tech, or the latest in AI? Drop me a line, and let’s connect!

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          69% open rate among subscribers.