We’re frequently asked for CPL estimates from prospective clients in the education sector.
And the answer might not be what you’re hoping for.
The truth is: it depends.
Why can’t we just send over aggregated performance data by program from our current clients and call it a day?
Because that wouldn’t actually help you.
It takes more legwork to even begin estimating your CPL.
Unfortunately, either agencies don’t want to do this legwork upfront, they overlook these critical aspects entirely, or worse.
Before Evaluating Cost Per Lead, Ask These Questions
Here’s what you really need to know:
- How Competitive Is Your Market?
- Competition levels vary significantly across campaigns. A deep understanding of your market landscape is crucial.
- Competition levels vary significantly across campaigns. A deep understanding of your market landscape is crucial.
- What Makes Your Offering Unique?
- The more unique and compelling your offering, the more it can potentially lower your CPL by attracting targeted leads.
- The more unique and compelling your offering, the more it can potentially lower your CPL by attracting targeted leads.
- How Strong Is Your Brand Recognition and Reputation?
- A strong brand establishes trust and recognition. This will help influence a lower CPL through higher conversion rates.
- A strong brand establishes trust and recognition. This will help influence a lower CPL through higher conversion rates.
- How Does Your Top-Level Strategy Impact Your Campaigns?
- Your overall marketing approach at the campaign level must be tailored to fit your specific organizational goals and context. What works for another may not work for you.
- Your overall marketing approach at the campaign level must be tailored to fit your specific organizational goals and context. What works for another may not work for you.
- How Are You Integrating Supporting Marketing Efforts?
- Integrating omnichannel marketing (digital, social media, events) can support your main campaign and improve CPL efficiency.
- Integrating omnichannel marketing (digital, social media, events) can support your main campaign and improve CPL efficiency.
- How Does Compliance Impact Your Communication?
- In what ways do your compliance standards shape your marketing strategies, and how do they differ from your competitors? This can greatly impact your CPL.
- In what ways do your compliance standards shape your marketing strategies, and how do they differ from your competitors? This can greatly impact your CPL.
- Can You Convert Traffic into Leads Efficiently?
- Are you optimizing your conversion process to ensure that your traffic turns into leads as effectively as possible?
💥 Here’s the kicker:
Is CPL actually your primary goal?
While we adapt to meet our clients’ needs…
We like focusing on your Cost-per-start ROI 😊
Here’s my PDF carousel on this topic that I shared on LinkedIn:
Got questions or need more details?
Send me a DM or drop a comment below!
