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I was scared to share this thrilling user experience video on social
Check out my video above! I had fun illustrating the importance of good user experience, but—brace yourself—the opening clip was deemed too real for LinkedIn. The bottom line: when your boss demands leads now, it’s easy to get drawn into “quick-fix” marketing tactics. But if you’re not careful, this will …
Are marketing ethics for copy so disappointingly dead, it’s sinful?
I was pumped to get my hands on the popular book The Copywriters Handbook. As a marketer who’s now creating content, improving in this area is a priority. One of the key concepts that remains top of my mind is Kaizen. It’s a Japanese philosophy meaning continuous improvement. I strive …
6 Easy Steps to Improve Lead Form Conversion Rates by 33%
Let’s start with some context. Picture a prospective customer who wants more information from us. Our goal is to make it as easy as possible for them to complete the form and get in touch with a rep. However, we often make it unnecessarily difficult. Including but not limited to …
Is your depressing lead form devastating your conversions every single time?
If you’re driving quality traffic to high-intent pages, your lead form may be the problem. Picture Deebo from the movie Friday uppercutting your prospect, preventing them from advancing. Then, Chris Tucker stands over your prospect and declares, “You got—a bad user experience!” But there’s good news. Simple fixes can have …
I’ve Seen Many SEO Campaigns Fail Without This
Here’s why most teams never see SEO results: Misaligned Strategy: Their SEO strategy isn’t aligned with business goals. Technical Issues: The web team doesn’t fix technical problems. Content Creation: New content never gets written due to industry compliance bottlenecks. UX Neglect: UX design for conversion is overlooked. Improper Tracking: Tracking …
How to Avoid Unrealistic Marketing Lead Goals
A good friend in our industry recently let me interview them. Like many companies, their marketing and sales departments are completely separate, each with different KPIs. For their marketing team, the goal is to generate a certain number of leads within a specific budget. I asked, “Is there no accountability …
Our Client’s Google Ads Account Was Held Hostage by Their Old Agency: What You Need to Know
When you hire a marketing agency to manage your advertising campaigns, you trust them to act in your best interest. Unfortunately, not all agencies operate ethically. Some engage in practices that can severely disrupt your business. In this post, I’ll shed light on these practices and provide actionable steps to …
How to Select the Best Lead Generation Channels Based on Your Goals
When launching a new channel or campaign, you need to consider two key attributes: Speed to Maturity Lead to Conversion Performance (and overall ROI impact) An infographic showing the tradeoff between ROI and Speed for various lead generation channels, including Pay-Per-Lead, Paid Social, Paid Search, Lead Nurturing, and SEO. Quick …
I Hit Marketing Reporting Challenges with the Stunner
Marketing 3:16says I just whipped your ads! I’ve brought a buddy to help demonstrate how you can grapple with marketing challenges through better reporting. Forgive me, though—he’s a bit of a beer-drinkin’, straight-talkin’ SOB (son of a businessman, obviously). But he’s all about the bottom line. Picture this: Goals are …
May the Force Be With Your Marketing: 15 Questions to Ask Your Next Agency
Are you seeking a new Jedi Council marketing agency? The below should help guide your questions better than Obie-Wan. Don’t let your next agency get you blasted out of the air like Red Six! What experience do you have in our industry? Understanding if the agency has a successful track …
