Bryan Kofsky, a Sales System Engineer and technology enthusiast, expertly navigates the intersection of marketing, sales, and AI-driven automation. Currently revolutionizing sales at MDT Marketing, he's a certified HubSpot Solutions Partner and Google Certified Professional. Beyond his professional life, Bryan explores home automation and literature, inviting you to join his journey through his insightful blog.
Before we get going, want to see how we handle marketing rivals the Philly way? Watch me take down a Rangers dummy on rollerblades in my old high school jersey
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Check out my video above! I had fun illustrating the importance of good user experience, but—brace yourself—the opening clip was deemed too real for LinkedIn. The bottom line: when your
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I was pumped to get my hands on the popular book The Copywriters Handbook. As a marketer who’s now creating content, improving in this area is a priority. One of
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Let’s start with some context. Picture a prospective customer who wants more information from us. Our goal is to make it as easy as possible for them to complete the
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If you’re driving quality traffic to high-intent pages, your lead form may be the problem. Picture Deebo from the movie Friday uppercutting your prospect, preventing them from advancing. Then, Chris
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Here’s why most teams never see SEO results: To do SEO effectively, you need a team of specialists: But there’s hope for you yet! You don’t have an SEO role
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A good friend in our industry recently let me interview them. Like many companies, their marketing and sales departments are completely separate, each with different KPIs. For their marketing team,
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When you hire a marketing agency to manage your advertising campaigns, you trust them to act in your best interest. Unfortunately, not all agencies operate ethically. Some engage in practices
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When launching a new channel or campaign, you need to consider two key attributes: Quick Definitions This post focuses on channels that drive lead generation and conversion, highlighting the trade-offs
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