Bryan Kofsky, a Sales System Engineer and technology enthusiast, expertly navigates the intersection of marketing, sales, and AI-driven automation. Currently revolutionizing sales at MDT Marketing, he's a certified HubSpot Solutions Partner and Google Certified Professional. Beyond his professional life, Bryan explores home automation and literature, inviting you to join his journey through his insightful blog.
A good friend in our industry recently let me interview them. Like many companies, their marketing and sales departments are completely separate, each with different KPIs. For their marketing team,
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When you hire a marketing agency to manage your advertising campaigns, you trust them to act in your best interest. Unfortunately, not all agencies operate ethically. Some engage in practices
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When launching a new channel or campaign, you need to consider two key attributes: Quick Definitions This post focuses on channels that drive lead generation and conversion, highlighting the trade-offs
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Marketing 3:16says I just whipped your ads! I’ve brought a buddy to help demonstrate how you can grapple with marketing challenges through better reporting. Forgive me, though—he’s a bit of
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Are you seeking a new Jedi Council marketing agency? The below should help guide your questions better than Obie-Wan. Don’t let your next agency get you blasted out of the
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We’re frequently asked for CPL estimates from prospective clients in the education sector. And the answer might not be what you’re hoping for. The truth is: it depends. Why can’t
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There’s a Major SEO update in the education sector Prospective students are using an AI, trending to take over Google for education-related searches. Does your SEO team have a strategy
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I’m reading from Good to Great by Jim Collins and came across “Confronting Brutal Facts.” Years ago, our team discovered an innovative technology solution. It promised to transform our clients’
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It was great to be on the Chat with Charlie podcast! And talk about—podcasts. Charlie’s an incredible, charming, and engaging host. I can’t wait to return! Check out the episode
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