Marketing 3:16
says I just whipped your ads!
I’ve brought a buddy to help demonstrate how you can grapple with marketing challenges through better reporting.
Forgive me, though—he’s a bit of a beer-drinkin’, straight-talkin’ SOB (son of a businessman, obviously). But he’s all about the bottom line.
Picture this:
- Goals are down
- Management’s about to be stomping mud holes and walking ’em dry.
When Google conversions and CRM leads don’t match, it’s a sign of potential major problems. These discrepancies are frustrating and damaging.
The Issues
- Leads not making it to the CRM: A huge missed opportunity.
- Tracking issues inflating Google conversions: The team’s working with bad data, hurting campaign performance.
In short:
- Missed goals
- Lost leads
- Poor decisions for optimization
- Wasted budget
- Data trust issues
It’s a mess that requires a thorough Google Account audit to sort out.
The Solution
What if marketing reports actually connected to the CRM data, instead of relying just on “what Google says”?
You can ensure all leads make it to sales, eliminate data mismatches, optimize your marketing spend, and boost your ROI (and THAT’s the bottom line!).
It’d be like the perfect pass from marketing to sales.
And that’s cause for celebrating with a few cold ones.
Let me know if you find the video helpful. The results are STUNNING.
